I advise companies ready to treat lifecycle as a growth function.
Not companies building their first CRM setup. Companies who already have one and want to make it work.
Gaming — casual, mobile, live-service, and iGaming.
My deepest expertise is in gaming. I understand game economies, live ops structures, the tension between monetisation and reactivation incentives, and what player lifecycle looks like at franchise scale. I have worked on some of the most-played casual games in the world, including Candy Crush Saga. The methodology transfers cleanly to iGaming, where lifecycle, VIP management, and reactivation under regulatory constraint are the difference between profitability and not.
I work with:
- Mobile and casual game studios with significant active user bases
- Games companies scaling a title past initial launch into sustainable retention
- Multi-title publishers looking to operationalise CRM across their game portfolio
- iGaming operators with VIP and deposit lifecycle as their primary revenue lever
- Gaming companies using Braze who want to get significantly more from their investment
Fintech, super apps, dating, wellness, and consumer technology.
The methodology transfers. Lifecycle and loyalty thinking applies to any product with a user journey worth designing.
I also work with:
- Fintech and digital banking companies — activation, cross-product upsell, high-balance cohorts
- Super apps and high-engagement consumer platforms
- Dating and social discovery apps — where lifecycle is the product
- Wellness, habit, and walking apps — streak mechanics and subscription activation
- Retail and loyalty programmes
- Subscription apps and edtech companies with measurable retention challenges
To get the most from working together.
- An active CRM platform — Braze preferred, but any comparable platform works
- An existing CRM or growth function need
- Real user data — at least three months of campaign history to audit
- A decision-maker involved in the first or second conversation
If you do not have an internal CRM team, that is fine too. I can design and deliver end to end — you do not need to have the team in place for this to work.
I am not the right fit if:
- You have not launched yet and have no user data — come back once you are at scale
- You need a junior consultant to build templates — this is senior advisory work
Not sure if you are the right fit?
Book a free 30-minute call. I will tell you honestly whether I can help — and if not, I will point you in the right direction.
Get in touch →